Coach Id has dedicated his life to being caring and kind, and this positive energy led to the cultivation of a company which aims to provide children with an environment that fosters life values through the game of basketball. Id was born in Nigeria and grew up in a single parent household where his mother had to work two jobs to provide for her family, and he subsequently had little to no supervision. On pure talent he was able to become a Division II football player, but talent will only get you so far and a lack of discipline and focus can lead you down a wrong path. As various experiences impacted his life, he was able to turn the negatives into positives. This positivity was on display when refereeing Children Basketball Leagues. Kids embraced his feedback and parents took note to the point where they requested him to start up a youth basketball training company. Nu Sports was born and caring and kindness lives on through it.